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What works (and what doesn’t) with an airline brand, travel brand, and...
With American Airlines recently merging with U.S. Airways and looking to rebrand itself, much has been said about airline brands, travel brands, and airline advertising. How does one convey a sense of...
View Article4 Branding Mistakes Businesses Make
Branding is vital to the success of any business—whether it’s a big corporation or a local mom and pop store. People need to associate company or product with core values and tenets in order to form...
View Article4 Tips for Brand Identity
Being able to identify your brand is a crucial element in the world of business. When you know who you are and what your brand is, you will be able to better conduct business. This article will discuss...
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Vib? Venu? Why modern hotel names are often short, vague and misspelled
(CNN) Milan has Moxy, while much of Europe is painted Blu. Jaz in the City is playing in Amsterdam come September. EVEN increases the odds of a good night’s sleep, while Tune is in harmony with...
View ArticleAdobe Enters the Marketing Analytics Ring
Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another...
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